'4th and Loud,' the AMC reality show which will follow the inaugural season of the L.A. Kiss Arena Football League team, will make its television debut on Aug. 5 at 10:00PM. That means Kiss fans should expect to see L.A. Kiss co-owners Gene Simmons and Paul Stanley plenty of times over the course of the series' 10 hour-long episodes.

The OC Weekly reports that in addition to boasting of the on-screen star-power of Simmons and Stanley, longtime Kiss band manager Doc McGhee, L.A. Kiss Managing Partner Brett Bouchy and President Schuyler Hoversten will also be appearing on the show.

Behind the scenes of '4th and Loud' is the bulk of the same team that was responsible for the rather successful 'Gene Simmons Family Jewels,' which enjoyed a seven-season run on A&E.

The ultimate shared goal of the team, per AMC's press release, is to "turn L.A.'s first professional football team in years into a winning franchise." L.A. Kiss isn't having the best of luck fulfilling that goal just yet: the team has a 3-10 record, having won their games against the San Antonio Talons as well as a pair of victories over the Portland Thunder. Perhaps they'll have better luck next year, when the Vince Neil-owned Las Vegas Outlaws has their inaugural season.

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