Motorhead Fans Mount Campaign to Send ‘Ace of Spades’ to No. 1 for the New Year
The effort's being mounted by a Facebook fan community where admins urge supporters to download and stream the track as often as possible starting at the stroke of midnight on Jan. 1. "As a tribute to the absolute legend that we knew and loved as Lemmy, let's chart 'Ace of Spades.' Buy it from as soon as Big Ben chimes in 2016.”
The group's concerted effort comes with a couple of caveats. Those taking part need to be in the U.K., or at least purchasing from U.K. shops, and their support only counts if it comes after Jan. 1. "Please only like this page if you're serious about downloading 'Ace of Spades' from 00:01 on January 1. The new chart begins then, meaning we have a better chance of a No. 1 than if we download now," explains the page. "Let’s make the loudest No.1 single in years as a worthy tribute to a great man."
As the admins point out elsewhere on the page, "Ace of Spades" was chosen because it's well-known enough to transcend the boundaries of Motörhead's fanbase. A Top 15 single in the U.K. upon its initial release in 1980, the song's become arguably the main piece of music the band is known for outside hard rock circles, and organizers feel it gives them their best chance at reaching their goal.
Whether this works obviously remains to be seen, but gaming the singles charts has become something of an annual holiday tradition in the U.K., where a series of online efforts have sought to send various cuts to No. 1 for Christmas in recent years. Iron Maiden's "The Number of the Beast" was the focus of a campaign last year, and in 2013, AC/DC's "Highway to Hell" re-entered the Top 10.
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