Black Sabbath to Premiere New Single on ‘CSI’ Season Finale
Rolling Stone reports that the band will premiere the record's leadoff single, 'End of the Beginning,' during the May 15 episode of the top-rated show that finds stars Ted Danson and Marc Vann investigating a Sabbath concert for clues to "a trail of murders with horrifying similarities to the sins in 'Dante's Inferno.'"
"When we first heard that Black Sabbath was interested in premiering a song on CSI from their first studio album in 35 years, we were all really excited," said executive producer Don McGill in a press release. "So many of us are longtime fans. And seeing as the album is titled '13' and this is the finale of 'CSI's' Season 13, it seemed like the perfect match. We couldn't be more thrilled."
It isn't exactly the most orthodox way of promoting one's music, but not one entirely without precedent -- last year, Van Halen rolled out its 'A Different Kind of Truth' record by offering up portions of a pair of songs for a 'CSI' episode. (That album went on to debut at No. 2 on the charts, too; here's hoping '13' can do that well -- or better -- when it arrives in June.)