Kiss were always about more than the music. From the start, when they covered their faces in makeup, strapped on spiked platform boots and gave themselves nicknames like the Demon and Starchild, the concept behind Kiss mattered more than the music. That’s not to say they haven’t made some great records during their 40-year career; their 1975 ‘Alive!” album remains one of the best concert LPs ever released. But the band’s shrewd marketing campaigns over the years – which has included TV specials to candy to coffins and pretty much everything in between – has made them one of the most recognizable brand names on the planet. All of which makes the music almost secondary in Kiss’ worldview. But their mix of heavy-metal thunder and hard-rock hooks has guaranteed a spot among the most durable bands of the past four decades.
Ace Frehley's Worst 'Destroyer' Moment With Bob Ezrin
Guitarist says he got on "most of the time" with producer, but took years to get over punishment for being late to sessions.
The Moment Ace Frehley Knew It Was Time to Leave Kiss
"I kind of saw the writing on the wall," the legendary guitarist tells UCR.
Paul Stanley Says Releasing New Kiss Albums Got 'Frustrating'
"It really reached a point where clearly, the band is rooted in our past and living up to it," he tells UCR.
Ace Frehley Upstaged After Trading Signature Sound for Free Gear
Opening act’s guitarist had the Space Ace’s audio impact - but his own new setup “sounded like shit.”
50 Years Ago: Kiss Tries the Back Door With Debut Single
"Nothin' to Lose" failed to chart, but the band knew they'd hit on a winning formula.
Why Eric Carr Hated Kiss' 'All Hell's Breakin' Loose'
The drummer's first reaction: "Oh, my God, what are you doing to my song?"
Paul Stanley’s Not Stressed Over Kiss Avatar Backlash: Exclusive
"To not diversify and maximize what we've created, we'd be crazy," he tells UCR.
Ace Frehley Says He Can Sing Better Than Paul Stanley
And he "[doesn't] have to use backing tracks."