… And Budweiser for All: Metallica Announce Limited-Edition Beer
This Bud's for you, Metallica fans.
Exclaim reports that the metal vets are teaming up with Budweiser to put their logo on a limited run of the mega-brewery's flagship beer. The Metallica-branded batch, 91,000 cans in all, is scheduled to arrive in stores starting Sept. 28.
Sadly for the Bud-loving Metallica faithful in other parts of the world, this promotion appears to be limited to the Quebec area — it's taking place to help commemorate the band's Sept. 14 and 16 shows in the city, which close out the local Colisée Pepsi venue and usher in the new Centre Vidéotron. A rep for the Labatt Brewing Company, which brews Budweiser in Canada, shared the company's excitement in a prepared statement, saying, "We are very pleased that the guys in Metallica are participating in this unique partnership that marks the history of the Centre Vidéotron."
As Metallica fans may recall, this isn't the band's first recent brush with branded alcohol. Last year, drummer Lars Ulrich helped promote brews from Carlsberg and Gammel Dansk, and the band's official store features a Metal Up Your Ass Koozie for keeping your brew cool.
The band's Budweiser venture puts them among a fairly elite list of rock acts that have dabbled to some extent in brewing, from Kiss' Destroyer beer to Queen's Bohemian Lager and AC/DC's officially branded beer. Still, the granddaddy of them all is Iron Maiden's Trooper beer, which recently celebrated the sale of more than 10 million pints.
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