Watch Nissan’s Super Bowl Commercial Featuring Harry Chapin’s ‘Cats in the Cradle’
UPDATE: You can now watch the full 90-second commercial above.
The Super Bowl is the perfect time to turn off the TV and pay more attention to your children as they grow. That’s the message we’re getting from the commercial Nissan will run during the big game on Sunday. They’ve released a 13-second teaser for the ad, called ‘With Dad,’ which uses Harry Chapin’s parental anthem ’Cats in the Cradle.’
In the spot, which you can watch above, we see a child being born and his parents’ attempts to bond with him in the earliest moments of its life before it fades to black. Somehow or another, auto racing is involved. In order to find out how it all ends, we’ll have to tune in to the Super Bowl on Sunday. That’s why it’s called a “teaser,” right?
It’s been reported that a 30-second spot during the Super Bowl costs $4.5 million this year. ‘With Dad’ is expected to run 90 seconds, which means that the ad will have to convince 606 people to buy an Altima at the base price of $22,300 in order to recoup the $13.5 million it spent to air the commercial.
‘Cats in the Cradle’ was Chapin’s biggest hit, reaching No. 1 in 1974. A tireless activist who co-founded WhyHunger, he was killed in a car crash in 1981 while en route to perform a free concert on Long Island.
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