Led Zeppelin’s ‘Immigrant Song’ Powers New ‘Destiny’ Video Game Trailer

Activision/Bungie's new 'Destiny' title looks to be one of the video game events of the year -- and it's getting an ad campaign to match.

The developers hired director Joseph Kosinski, whose movie credits include 'Tron: Legacy' and the Tom Cruise sci-fi thriller 'Oblivion,' to helm a two-minute live-action promotional clip. As you can see above, the results include no shortage of epic intergalactic action, all set to the strains of Led Zeppelin's classic 'Immigrant Song.'

Near as we can tell, no one in this commercial comes from the land of the ice and snow, or the midnight sun where the hot springs blow. But given that the ad depicts a trio of 'Destiny' characters (or Guardians, in the game's parlance) journeying throughout space, the inclusion of 'Immigrant Song' makes sense -- and it definitely doesn't hurt that the song rocks like crazy.

Having brought this kind of talent to bear on the commercial, Activision's sparing no expense getting the word out; NFL fans may recall seeing a shortened version of the clip during the Sept. 4 season-opening match-up between the Seattle Seahawks and Green Bay Packers, and some analysts predict 'Destiny' could sell as many as 15 million copies after its Sept. 9 launch.