On Aug. 12, AMC will premiere '4th and Loud,' a new reality series featuring Kiss' Gene Simmons and Paul Stanley. It had been previously reported that the debut date was Aug. 5.

'4th and Loud' will chronicle the inaugural year of the L.A. Kiss, the arena football team owned in part by Simmons and Stanley. With one game left to play in their Arena Football League season, the L.A. Kiss have a 3-14-0 record, having lost to the San Antonio Talons 72-65 last night (July 20). Regardless of the lack of on-field success, the duo recently appeared in front of the Television Critics Association to discuss the show.

“What we’ve brought to rock ’n’ roll we want to bring to sport,” said Stanley, as reported by Deadline. “We want to envelop you and pummel you.”

Simmons agreed, using the team's cheerleaders as an example. “We wanted to have girls who are not the girl next door but the girl you wish was next door.”

And it wouldn't be a Kiss press conference without somebody asking if Stanley and Simmons about working again with Ace Frehley and/or Peter Criss. “Why did you dump your best friend who became a crack addict and a loser?” Simmons asked. “We love and respect those guys, [but] they succumbed to the cliché of clichés: drugs and alcohol...If you pass the ball, and they can’t see the goal, they’ve got to leave.”

Stanley concurred and continued the sports metaphor, noting that being in a band "is not a birthright. If you are compromised by drugs and alcohol, you don’t deserve to be on the team."

The trailer for '4th and Loud,' which features Simmons saying "This is football, baby," to a group of professional athletes while clenching his fist, is embedded above.

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