When the folks at Lincoln decided to launch a new promotional campaign featuring contemporary artists covering classic songs, Beck was an obvious natural choice -- after all, his Record Club project has already found him recording new versions of the Velvet Underground and Leonard Cohen, among others.

The Ford-backed automaker recently debuted the results of their Beck collaboration, embedded above: A nine-and-a-half-minute version of 'Sound and Vision' that finds him putting a new spin on the David Bowie hit with a massive 160-piece ensemble, including chorus and orchestra. Aside from giving Beck an opportunity to pay tribute to Bowie, it also afforded him the unique experience of recording what Lincoln is calling a "fully immersive" experience.

Directed by Chris Milk, whose previous work includes videos for Kanye West, U2, Green Day, Courtney Love, Audioslave, Modest Mouse, Gnarls Barkley and Arcade Fire, among others, the 'Sound and Vision' clip was filmed with "360-degree cameras and 360-degree binaural microphones," offering "the opportunity to experience the show from any and every seat in the house."

You won't be able to sample that 360-degree experience in the clip embedded above -- that'll be unveiled at the Lincoln site in a few more days -- but this will give you an idea of how Beck deconstructed Bowie's track, which we've embedded below. What do you think: Does the new version do the old one justice?

David Bowie, 'Sound and Vision'

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