Take Foghat for a ‘Slow Ride’ in a Firestone Commercial
Foghat's "Slow Ride" has long been acknowledged as one of the all-time great driving songs, so it's perfectly natural that it would eventually feature in an auto commercial. The track is currently being used by Firestone to promote their Complete Auto Care service centers.
In the spot, embedded above, a man is driving his old convertible around town with Foghat's tune cranking on the stereo. He drives past a series of used car dealerships, with salesmen giving him dirty looks as they try to move their inventory.
The reason? He won't be needing their services any time soon, because he regularly takes his car to Firestone's Complete Auto Care. "Sometimes the best used car on the road," the narrator says, "is the one you're still using."
"Slow Ride" appeared on Foghat's 1975 album Fool for the City. The eight-minute song was edited down to just under four minutes and released as a single. It reached No. 20 on the Billboard Hot 100 and became their biggest hit. It earlier featured prominently in Richard Linklater's Dazed and Confused, as well as an episode of Seinfeld in which Elaine (Julia Louis-Dreyfus) danced badly to it.
Foghat, which is still led by drummer Roger Earl, has announced tour dates through the fall of 2015, including stops in Wendover, Nev.; Daytona Beach and Palmetto, Fla., in March. Later this summer, Foghat will appear at the United by Sacrifice Concert in Coleman, Mich.
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