Revisiting MTV’s First Hour of Programming From 1981
MTV, the network that pioneered the concept of "music television," debuted on Aug. 1, 1981. It's a somewhat muted celebration these days, because the network hardly seems to play any actual music anymore. But almost as soon as it first launched, the channel changed the music world dramatically, and the effects are still being felt to this day. Here's the classic first hour of MTV as it aired at 12:01AM ET on that historic August day.
The now-famous space-launch commercial sets the stage for MTV's first-ever video, the appropriately titled "Video Killed the Radio Star" by the Buggles. But do you know what the second one was? Pat Benatar's "You Better Run."
We meet the first VJ, or video jockey, Mark Goodman, before some hysterically outdated commercials (where would an iPad fit into "The Bulk" binder, exactly?) and a classic-rock one-two punch of Rod Stewart and the Who shows up
Oh, look -- the Atari 2600! That commercial, and a news item on the return of the Ramones are the highlights here, sandwiched between videos by Robin Lane and the Chartbusters and Split Enz.
.38 Special start it off right with a straight-ahead performance video for their radio staple "Hold On Loosely,'" then we get acquainted with April Wine and, finally, Rod Stewart pops up with another song (MTV didn't have too many videos at the beginning).