The Who's Roger Daltrey and Pete Townshend plus Led Zeppelin's Robert Plant are leading a campaign to raise money for a project that would aid adolescent and young adult cancer patients at the UCLA Medical Center in Los Angeles.

The rock legends are among the celebrities pledging to raise money to renovate part of pediatric floor of the Ronald Reagan UCLA Medical Center. The planned area would have patient rooms clustered around a common lounge where they can gather, reports Daltrey and Plant attended a press conference on Friday at the hospital to announce to initiative, with Townshend sending a video message.

This is only the latest way the rockers have lent their support to cancer prevention activities. In the U.K., the Who are well known for their work with the Teenage Cancer Trust, which supports efforts that aid children and young adults. Daltrey has supported the Trust for more than a decade and has enlisted the support of other musicians and celebrities.

Each year, the band headlines the 'The Who and Friends' benefit concert in support of the Trust. And the Who also established the WhoCares initiative, which encourages fans to donate to the Trust through their own charity endeavors.