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Beatles’ ‘All You Need Is Love’ Powers New Super Bowl Commercial for Ecuador

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Among all the commercials featuring beer, boobs and big-ass summer movies you’ll see during the Super Bowl on Sunday will be a relatively smaller sell for the South American country of Ecuador. (Well, technically it’s the Republic of Ecuador, so it’s kinda not a country at all, but let’s just call it one.)

And if we’re to believe the 30-second ad, which you can watch above, Ecuador is a land filled with old-timey trains, colorful flora and content-looking turtles. Apparently, everything you need in life to make you happy can be found in Ecuador … or so says that #AllYouNeedisEcuador hashtag that sits there onscreen for the duration of the commercial.

Or maybe it’s just a way to tie in the Beatles‘ classic ‘All You Need Is Love,’ which plays throughout. What exactly does the 1967 Summer of Love flower-power anthem have to do with a, um, country best known for the¬†Galapagos Islands, the place where Charles Darwin laid down his Theory of Evolution? Beats us.

Either way, it’s probably one of the few commercials (hell, we’ll go out on a limb here and say the only¬†commercial) you’ll see during the game on Sunday that will try to get you to book your next trip to a South American country that plays soccer instead of football.

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