Rolling Stones’ ‘Sympathy for the Devil’ Appears in New PetSmart Commercial
It's not hard to find cool uses for Rolling Stones songs in commercials – see these tequila, car and Olympics spots – but the latest is really confusing.
Watch as 1969's "Sympathy for the Devil" somehow finds a home in a PetSmart tie-in promotion with the new movie The Secret Life of Pets. Just remember, as the cute little doggy is prancing through the store, the soundtrack features co-writer Mick Jagger taking a first-person approach to describing Satan's unseen hand in human misery ... up to and including the then-recent Kennedy assassinations.
"It's a very long historical figure — the figures of evil and figures of good — so it is a tremendously long trail he's made as personified in this piece," Jagger told Rolling Stone in 1995. Before it's over, "Sympathy for the Devil" also revisits the trial and death of Jesus Christ, the Russian Revolution and the atrocities of World War II.
"It has a very hypnotic groove – a samba – which has a tremendous hypnotic power, rather like good dance music," Jagger added. "It doesn't speed up or slow down. It keeps this constant groove. Plus, the actual samba rhythm is a great one to sing on, but it is also got some other suggestions in it, an undercurrent of being primitive. ... So, to white people, it has a very sinister thing about it."
Perfect for a commercial featuring cute CGI pets, right? Fans might also recall that this same Keith Richards collaboration was used, with similarly bewildering results, by Mercedes-Benz during the 2011 NFL playoffs. On the other hand, pairing “Sympathy for the Devil” with a promo for a UFC fight made perfect sense, didn't it?
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