Ticketmaster must have taken Lemmy Kilmister at his word.

Seems they've sent out an email promotion focusing on a planned appearance by the late Motorhead frontman at this year's Download Festival – days after his sudden death from cancer. Kilmister, in an impish aside during one of his final interviews, had memorably said he "could haunt" music fans, should he die.

In the Ticketmaster ad, fans were reminded to "make sure you don't miss Ozzy [Osbourne], Lemmy, Dave Mustaine and Bruce Dickinson when they return to the home of rock this June." The promotional email, sent on New Year's Day, was part of a larger newsletter highlighting Ticketmaster events for 2016, with the Download Festival – to be held over three days at Donington Park – as a featured item.

Kilmister died on Dec. 28, having learned of his cancer diagnosis just after a guest-packed 70th birthday celebration. Doctors found tumors in the neck and head regions, and initially gave the seemingly indestructible rocker a matter of months to live.

A Ticketmaster spokesman quickly backtracked, in an official statement per the Daily Star: "We sincerely apologize for our e-mail advertising Lemmy at Download. It was sent in error. We can only say sorry for any upset we caused fans."

Kilmister had already battled through a series of ailments, all while continuing an impressive touring schedule and releasing Motorhead's 22nd studio effort. Bad Magic promptly shot into the Billboard Top 40, though a few concerts were either halted or postponed as Lemmy's health faltered.

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