This year's SXSW promises to be the most exciting one yet, with hundreds of the most exciting new names in rock and indie rock. Mazda + Hype Machine’s Hype Hotel at Fair Market will be the hottest spot in Austin, Texas, and, for those attending, we have a way to bypass the lines and go straight in.

Mazda, the Official Auto Partner of SXSW, is once again using the "#FastPass" Twitter hashtag to give away five FastPasses plus one guest per session to Mazda + Hype Machine’s Hype Hotel. To enter, simply tweet, “I want to #HypeON with #MazdaSXSW so I can skip the line at #HypeHotel!” Sending out multiple tweets with that message will increase your chances of winning.

In addition to the great music, including Charli XCX + Sophie, AlunaGeorge and Empress Of as the headliners (see the full lineup here), inside Mazda + Hype Machine’s Hype Hotel fans will find a unique audio and visual experience. This includes the opportunity to control a light display projected onto a car outside the building, and a spectrum analyzer that automatically creates an LED light show based on the music being performed. There's also an Artist Lounge, which provides an environment for the artists and bloggers on the scene to relax, and a Production Studio where artists can give more intimate performances and give in-person interviews.

Winners will be notified via Twitter's Direct Message. For more details, visit Hype Machine.

Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON

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