This tour poster offers a little of the dichotomy between the artist themselves and how big we build them to be.

In the most minimal of print, the poster spells out that Paul McCartney, one of the biggest artists on the planet who played in the world's biggest band, is performing at New York's Madison Square Garden, one of the premiere venues in the country.

But while you have to squint to see the writing that explains these two facts, the primary focus is where yours would have been if you attended the show: on a man (McCartney), his guitar, and his amps as he stands onstage along his talented backing band.