Motley Crue to Star in Kia Super Bowl Commercial With Supermodel + MMA Fighter
What do rock 'n' roll's baddest boys (Motley Crue), a super hot Victoria's Secret Model (Adriana Lima) and an MMA fighter (Chuck Liddell) have in common? They all star in an upcoming Kia Motors commercial.
The spot is set to air during the most watched TV event of the year: The Super Bowl. The commercial, which taps in the phenomena of dreams, will air during the fourth quarter of the big game between the New York Football Giants and the New England Patriots on Feb. 5.
The commercial, dubbed 'Drive the Dream,' will feature a brand new, Snow Pearl White 2012 Optima Limited as it races through a Gen X couple’s wildest thoughts as they sleep. The couple is visited by Mr. Sandman, who sprinkles Sweet Dreams dust over them. He overdoes it and douses them with too much and things go haywire.
That's where The Crue, Lima and Liddell come in. Lima will wave the checkered flag at a speedway, while Liddell will be in the ring. The Crue will be rocking out in concert to their song 'Kickstart My Heart.' There's flames, fireworks, sandwiches and a cameo of champion bull rider Judd Leffew, who gets busy taming a rhinoceros.
Guess what? There's more!
You don't have to wait till the big game to see the spot. In a Super Bowl advertising first, the complete 'Drive the Dream' ad will premiere Feb. 2 on more than 18,000 movie screens nationwide in National CineMedia’s FirstLook pre-show program. Kia also will run 15-second teaser ads featuring Adriana Lima on TV and in cinema beginning Jan. 27. Hubba hubba!
A special expanded version of the ad will be available here beginning on Feb. 2.
So you can enjoy the spot early and often!
Bassist Nikki Sixx said, "Motley Crue had a blast doing the Kia commercial. A hot model, a fast car, a pro fighter, pyrotechnics and rock n' roll...What's not to love?"