Loverboy’s ‘Working for the Weekend’ Fuels New Toyota Camry Commercial
For close to 30 years, the Loverboy hit ‘Working for the Weekend’ has been a motivator for the nine-to-five labor force about the possibilities that exist away from job on their two days off.
The song, from their 1981 album ‘Get Lucky,’ inspires in a different way as part of a new TV commercial for the “reinvented” 2012 Toyota Camry starring NASCAR driver Kyle Busch, who typically makes his living on Saturday and Sunday.
The 30-second spot opens with tight shots of Busch’s No. 18 race car doing practice laps at a track. “That’s it, Kyle. Let’s go home,” a crew member says to Busch via their intercom system. “All right, let’s get out of here,” Busch replies prior to pulling in for a pit stop.
Then, like a swarm of bees, Busch’s yellow-and-black-wearing pit-crew members quickly transform his sponsor-covered race car into a sharp-looking, four-door black Camry sedan.
With his yellow-gloved right hand, Busch presses the dashboard’s Pandora Internet Radio option and out blasts the instantly recognizable cowbell/snare drum intro to ‘Working for the Weekend.’
The car takes off in a cloud of smoke, and as the voice-over announcer mentions some of the car’s virtues, Busch sings along — albeit off-key — to the song’s uplifting chorus: “Everybody’s working for the weekend / Everybody wants a little romance.”
It’s worth noting that the Pandora screen has the song title as ‘Everybody’s Working for Weekend.’ Loverboy and Toyota probably don’t mind as along as “everybody” who sees the commercial becomes a fan of the band and a 2012 Camry owner.
Watch the Toyota Camry Commercial Featuring Loverboy’s ‘Working for the Weekend’