Contact Us

Lars Ulrich Promotes Carlsberg and Gammel Dansk Beers

Lars Ulrich Carlsberg beer
Carlsberg

Metallica drummer Lars Ulrich is the face of the latest ad campaigns from two Danish brewers.

In the case of his affiliation with Carlsberg, Ulrich actually appears on the bottle. Hired as one of the six people invited to participate in the company’s Stand Out Collection, Ulrich chose a shot of himself, taken by renowned photographer Ross Halfin, for the label. Saying “he 100 percent lives up to the message that is the whole idea behind the Stand Out Collection,” Carlsberg brand manager Rasmus Bendtsen added, “Lars even suggested that we change the name of ‘Carlsberg’ to ‘Larsberg.’ He is a great partner.”

A great partner, but not an exclusive one. Ulrich is also appearing in commercials for Gammel Dansk beer as part of a campaign that will see him serving as a jury member for a contest that rewards entrants who “go against the flow” with cash prizes. The first-place winner, to be named later this year, will take home more than $18,000. “For me, Gammel Dansk is something very, very special,” Ulrich explained in a statement. “Therefore, it is fantastic to be able to give a prize to people who are also unique in some way.”

Next: Top 10 Metallica Songs

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://ultimateclassicrock.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Ultimate Classic Rock quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on Ultimate Classic Rock quickly by logging in with your Facebook account. It's just as secure, and no password to remember!