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Kiss Wine and ‘Destroyer’ Beer on the Way

Kiss Beverages
www.kissrockdrinks.com

Raise your glasses! Kiss has partnered with Rewine for a European licensing deal to produce new Kiss-themed libations. Now you can sip from red plastic Solo cups filled with Kiss wine and Kiss beer.

The private-label liquors will feature Kiss-branded packaging and will be available in Europe in the fall. No US date has been revealed. While Kiss are often maligned for their sweeping marketing strategies, this is certainly a brand effort that should delight (and possibly intoxicate) most of their fans.

According to the beverage-dedicated website, Kiss Zin Fire wine is a fruity, 2010 California Zinfandel, blending blackberry and pepper, offering a spicy finish. Sounds delish, and much better than boxed wine, no?

Kiss Destroyer Beer is a cool German with a thick foam head and balanced flavor. The beverage will be available in cans and bottles. “This isn’t just something we put a label on. We wanted wine and beer unique to Kiss and we got it,” said noted non-drinker Paul Stanley. “This stuff will set your taste buds on fire.”

His longtime bandmate and fellow teetotaler Gene Simmons concurred, “If you love beer and wine, this one is for you!” Perhaps Simmons will serve up glasses of Kiss wine and beer at his upcoming wedding reception.

Kiss fans are going to have to grab their passports and travel far and wide — well, oversea — in order to sip the nectar of the rock ‘n’ roll gods. The Zin Fire Wine and Destroyer Beer will launch in Sweden, Norway and Finland first. Denmark, The Netherlands and the UK will follow those territories. The wine is available now, but the beer won’t be at retail until next month.

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