Glam-guitarist Paul Stanley is long known for his flamboyant antics with Kiss, but lately, he’s kept busy voicing his concern over the epidemic of hearing loss among teens.

Stanley, who recently revealed he was born deaf in one ear, is urging teens to wear earplugs when concert-going and keep listening devices, such as headphones and earpieces, at safe levels.

To help get the word out, Stanley has joined forces with non-profit group House Research Institute for an initiative called, ‘It's How You Listen That Counts,’ to teach millions of teens how to prevent noise-related hearing loss.

Speaking with Celebrity Extra, Stanley explained that his work as an ambassador spokesperson with the House Research Institute’s program “just seemed a natural progression, a natural fit.”

“I've been deaf in one ear my whole life. I was born like that. Over the past 10 years or so, some technology has come available that can help in a case like mine,” he added. “I became associated, or at least familiar, with some of the people at House Research Institute. They've really made me aware of some things that are pretty staggering.”

Stanley went onto stress the significance of the hearing loss wave in the U.S.: “You have a 15 percent rise in hearing loss in the past 10 years. That's more than 37 million people. As far as young people, teens, there is a 30 percent increase in just the past 15 years. That is pretty staggering.”

Of course, hearing loss isn't the only thing on Staley's rock star mind. He recently stopped by 'The George Lopez Show' to serve up two Kiss traditionals: 'Detroit Rock City' and 'Rock and Roll All Nite.'

Watch Paul Stanley Chat with CBS About Hearing Loss