Kiss’ ‘Beth’ Given New Twist in Volkswagen Commercial
The 2016 Volkwagen Passat comes equipped with their Car-Net App-Connect, which allows the driver to access certain apps from their smartphone through the dashboard. To help sell this new feature, Volkwagen is using Kiss' hit "Beth" in a clever way.
In the clip, which is embedded above, a woman realizes that there's not much milk left in the refrigerator. She calls her husband, but gets thrown into voicemail because he's too busy getting in some quality bonding time with their two sons. They go to an amusement park, a bowling alley, a music store and the movies. Throughout, "Beth" is heard, and lyrics like "Me and the boys are playing" and "Just a few more hours and I'll be right home to you" accentuate the idea that they're having so much fun that he forgot to return her call.
But as the kids are asleep in the back seat on the way home, he sees the message from her on the Car-Net App-Connect and finally decides to see what she wanted. He tells the system to send a text to Beth of, "What can I do?" He quickly gets a return message through the car, "Pick up milk."
Sung by Peter Criss, "Beth" appeared on their 1976 album, Destroyer. A ballad with only a piano and string section serving as instrumentation, the song was a departure for the band. It reached No. 7 on the Billboard Hot 100, making it the band's highest-charting single and the only song featuring the original lineup to make the Top 10.
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