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Kiss Unveil Webisodes from ‘4th and Loud’

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With their new reality show, ‘4th and Loud,’ set to debut on AMC on Tuesday, Kiss have unveiled a few web-exclusive videos from the show, which chronicles the inaugural season of their Arena Football League team, the L.A. Kiss. They are embedded both above and below.

In the first clip, called ‘The Owners,’ we see Gene Simmons and Paul Stanley addressing the other owners, a group that includes former Philadelphia Eagles quarterback and current ESPN analyst Ron Jaworski, who is a part-owner of Jon Bon Jovi‘s former team, the Philadelphia Soul. The duo tell the owners that their involvement will bring greater exposure to the Arena Football League, which canceled its 2009 season in order to change its business model.

“The AFL is so misunderstood and, in some places, it’s practically unknown,” Stanley said. “That being said, we shouldn’t be feared. We shouldn’t be looked at as people who are trying to come in and ruin things. We’re here to shake things up and take this whole league to another level, which shamefully it hasn’t been to.”

“We want you to know that we’re not doing this as a hobby, but we are here to stay,” Simmons added. “We want you to know that we are committed to it and not only raising the profile of our own team but everybody in this room.”

The L.A. Kiss finished their season with a record of 3-15-0, losing their last six games. They did not qualify for the playoffs. Despite the lack of success on the field, however, their average attendance was 10,945, the second-highest in the Arena Football League and 29 percent above the league average of 8,473.

“Somehow, the taste of us should be around it without usurping its football-ness,” Simmons says elsewhere in the clip.

Watch ‘4th and Loud: The Players’

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Watch ‘4th and Loud: The Coaches’

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Next: Top 10 Kiss Without Makeup Songs

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