Dire Straits’ ‘Walk of Life’ Bolsters Farxiga Ad
Type 2 diabetes can strike people from all walks of life. That’s why the makers of Farxiga, a drug for people with the disease, are using Dire Straits’ hit “Walk of Life” in a commercial.
The spot, which is embedded above, shows people of all ages, shapes and colors enjoying their lives despite, the ad implies, their condition. They take drives in vintage convertibles, power walk, visit their loved ones, strut through your workday and party on the beach. It’s three times longer than most ads, running a minute and a half instead of the traditional 30 seconds.
“Walk of Life,” which is about a busker in the subways, appeared on Dire Straits’ blockbuster 1985 album Brothers in Arms. Its video interspersed the band performing the song with sports bloopers. Peaking at No. 7, the song became Dire Straits' third biggest hit in the U.S., behind “Money for Nothing” (No. 1) and “Sultans of Swing” (No. 4).
Earlier this year, the band's former leader Mark Knopfler released Tracker, his first album in three years. He is currently on tour in Europe through the end of July. In September, Knopfler hits North America for a six-week stretch.
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