Electric Light Orchestra’s ‘When I Was a Boy’ Featured in Hyundai Super Bowl Commercial
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The ad spot in question, which you can watch above, is part of Hyundai’s new “Better” campaign, and follows the life adventures of a young man born with an exposed V8 engine in his chest — all set to the strains of the recent ELO single “When I Was a Boy,” from Lynne’s 2015 release Alone in the Universe.
What the song has to do with the ad — or what the ad has to do with Hyundai — is debatable, but for Lynne, “When I Was a Boy” served as not only the earliest (and perhaps fastest-written) song composed for Alone in the Universe, but one of the more personal recordings he’s ever released. “My interest in music grabbed me when I was a boy,” he told Rolling Stone. “I used to go under my bed listening to the crystal set [radio]. There weren’t many good stations back then. You only got about an hour of pop music and that was on a Saturday night.”
“That song is very meaningful to me, because it contains the actual truths about how I felt about music from when I was little,” he added in a Guitar World interview. “But it’s also a story about any kid growing up wanting to play the guitar. It’s not just about me, anybody could have that story.”
“When I Was a Boy” will presumably be part of the set list during ELO’s upcoming tour, which looks likely to include a leg of U.S. dates. The Hyundai ad marks Lynne’s second Super Bowl outing with Hyundai, following a 2014 commercial that made use of ELO’s classic hit “Evil Woman.”
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