The Best ‘Bohemian’ Commercial Yet: The History of ‘Bohemian Rhapsody’

At first, it was like any other advertisement for a high-end hotel. But then, slowly but surely, it became clear that the Cosmopolitan of Las Vegas was going to do something very cool with "Bohemian Rhapsody." The song lyrics are used as dialogue between characters in the ad, which premiered in 2012. That is, until the principal character hits a falsetto note on a key line. Then the spoken word dialogue transforms into Queen's familiar musical climax. The name of the spot? "Let Me Go," of course.