Bailey’s Cream Commercial – What’s the Song?
The recent commercial for Bailey’s Cream with Spirit features Blondie‘s 1981 single ‘Rapture’ from the album ‘Autoamerican.’
A former No. 1 hit, and the second consecutive charting song for Blondie after ‘The Tide Is High,’ this song’s hipster melding of new wave, disco, hip hop and pop has made it a perennial favorite among filmmakers and advertising execs ever since. ‘Rapture’ has been previously featured in commercials for Dior, and in the films ‘Heartbreak Kid’ and ‘200 Cigarettes,’ among many others.
The Bailey’s spot, which finds a cup of the alcoholic beverage morphing into a gaggle of dancing ladies, also includes a snippet of Blondie’s proto-hip hop stylings (“Fab Five Freddie told me everybody’s high …”), a reminder of Blondie’s ground-breaking role in music history: ‘Rapture’ marked the first time that the then-emerging genre of rap could be found atop the pop charts.
The commercial was directed by the French team of Megaforce, who previously worked on Madonna‘s 2012 video for ‘Give Me All Your Luvin.” Choreography was done by Michael Rooney, son of American film star Mickey Rooney. He’s known for his earlier work on videos for Bjork, Kylie and Fatboy Slim.
Watch the Bailey’s Cream Commercial featuring Blondie’s ‘Rapture':